Conducting human-centered design research in Northern Nigeria: Lessons learned\
Landing in Kano for my first venture into human-centered research in Nigeria, I was immediately captivated by the city’s unique fusion of ancient traditions and modern ambitions. As a User Experience Researcher with a longstanding fascination for Northern Nigeria, I was thrilled to finally experience it firsthand. This trip marked my inaugural venture into social impact research, promising to be an enlightening departure from my usual work on digital products
During this unique experience, I identified five ways to prepare for Human-Centered Design research, and I’m confident these will help anyone venturing into a new and different cultural context.
Lesson 1: Build Your Local Network for Human-Centered Research in Nigeria
Before arriving in Kano, our team had secured a broad network of professionals, ranging from audio engineers to individuals in media and hospitality, which was essential for the success of our human-centered research in Nigeria, particularly within such a culturally rich context as Kano. We did a great deal of planning in advance, which ultimately allowed us to mitigate any unexpected challenges that arose.
Lesson 2: There’ll Be Surprises, So Plan Ahead in Researching Nigerian Cultures
Our prior experience conducting the same research activity in Lagos proved invaluable because it enabled us to arrive in Kano with all the necessary documents and materials for our participatory design activity. This preparation let us focus on research rather than logistics. However, one personal experience stood out: I wanted to get henna done on my hand, but because I failed to plan for it properly and reach out to the artist in advance, I missed the opportunity, despite having the time available.
Lesson 3: Embrace Language Differences in Human-Centered Research in Nigeria
For anyone conducting research in a different cultural context, adapting to the local language is essential. In Kano, we conducted our research in the native Hausa language, using a translator to ensure effective communication. Having skilled researchers who were fluent in both English and the local language facilitated smoother interactions with participants. This approach allowed participants to feel more comfortable and willing to express themselves, helping us capture the nuances of their experiences more accurately.
Lesson 4: Invest in Early and Comprehensive Training for Effective Research in Nigeria
It is crucial to embed translators in the project from the start, ideally as researchers themselves. Engaging translators early on equips them to understand the project’s overall objectives better, allowing them to make more informed decisions during interviews and know when to probe deeper or redirect conversations. This approach can significantly enhance the quality of insights gathered during the research.
Lesson 5: Adjust to The Pace During Fieldwork in Nigeria
When conducting fieldwork in a new environment, adjusting to the local pace is crucial. There were times when participants arrived earlier than expected, and other times when they were late. Flexibility and patience were key to managing these situations. Instead of becoming frustrated, we used these moments to make valuable observations and often engaged in informal interactions with team members, further enriching the research process.
Reflecting on the experience, I realized that our ability to build a strong local network and plan thoroughly in advance played a critical role in ensuring the project’s success. Local professionals, prepared to handle the various research tasks, gave us more confidence, even in this unfamiliar territory.
Beyond the professional side of things, my first time in Northern Nigeria also became a personal adventure that I will cherish for a long time. Kano had a way of feeling like home. I enjoyed trying new meals and immersing myself in the local culture whenever we had a bit of free time after our workdays.
Looking back, I found my initial experience conducting human-centered research in Nigeria incredibly rewarding. I am excited about the impact our findings may have on shaping design practices in this region. I am already looking forward to the next opportunity to return.
