After years of practice across African contexts, we’ve seen a clear gap between what young professionals practise and what the industry demands. Product Designers, User Researchers, and Human-Centered Designers often struggle to translate research theory into actionable insights.
This program bridges that gap, building strong research capability, critical thinking, and hands-on skills to help emerging designers deliver insights and solutions that create lasting value for users, clients, and communities.

Build a strong understanding of research principles, ethics, and methodologies within the design and innovation landscape.
Confidently guide teams from client briefing through to design execution.
Strategically connect research purpose to client, business, and organizational objectives, and select the most effective research methods to achieve measurable impact.
Apply critical and creative thinking to analyze and synthesize research findings, translating user insights into culturally relevant and valuable design solutions.

User Researchers and Product Designers, from early-career to mid-level professionals who want to deepen their mastery of design and user research.
Design and Research Professionalsworking in tech, finance, health, education, or public service, and are seeking to gain the tools to uncover insights and create solutions that drive meaningful change in African and global contexts.
Freelance Designers and Researcherswho are looking to refine their research practice and deliver stronger, results-driven outcomes for their clients.

An end-to-end process guide for researchers and designers

An end-to-end process guide for researchers and designers
This user research course has been created and validated by experts in Design and User Research.
Foundational Principles of User and Design Research
Core Research Methods for Generating Actionable Insights
The Role of Research in Product Design and Human-Centered Design
Analysis and Synthesis Techniques for Design Impact
Learning Through Prototyping, Testing, and Iterative Design
Storytelling, Communicating Insights and Influencing Stakeholders

Introductory pricing
I enjoyed the collaboration with team mates and sharing of ideas. One of the things I enjoyed was embracing ambiguity and finally arriving at a solution I am now proud of.

Maria Unawu, Design Researcher
The past 6 weeks have been the most intense and impactful weeks I've had in my career since 2023...My expectations and goals were met and even surpassed.

Ayobami Owoade, Product Designer
I love how organised this program is. [Prior to the program] I struggled with not having a proper guidance when it had to do with User Research. I would say I can boldly apply for a UX Designer Job now.

Mariam Yusuf, Product Designer
It provided me with experience and knowledge that I couldn't learn from other online courses I did. One of the [other] things that stood out for me was working under a mentor and [with a] team.

Bunmi Bakare, Product Designer
I enjoyed the collaboration with team mates and sharing of ideas. One of the things I enjoyed was embracing ambiguity and finally arriving at a solution I am now proud of.

Maria Unawu, Design Researcher
The past 6 weeks have been the most intense and impactful weeks I've had in my career since 2023...My expectations and goals were met and even surpassed.

Ayobami Owoade, Product Designer
I love how organised this program is. [Prior to the program] I struggled with not having a proper guidance when it had to do with User Research. I would say I can boldly apply for a UX Designer Job now.

Mariam Yusuf, Product Designer
It provided me with experience and knowledge that I couldn't learn from other online courses I did. One of the [other] things that stood out for me was working under a mentor and [with a] team.

Bunmi Bakare, Product Designer