My Experience Managing Human-Centred Design Projects with a Tech Project Management Background
Having additional experience from managing IT-related projects to leading human-centred design initiatives at DODO Design has been a transformative journey for me. With a background experience in tech, the shift to managing human-centred design projects has opened my eyes to a more empathetic and inclusive approach to project management.
To understand the differences between managing projects within the 2 areas, in managing a design project, one has to understand what Human-centred design (HCD) is about. HCD is about creating solutions that are tailored to meet the needs and experiences of the people who will use them, using processes and methods that are centred around those people. Unlike IT projects, where success is often measured by technical efficiency and performance, HCD emphasizes empathy, user engagement, iterative development and ultimately a solutions that hits the mark, effecting change in the life of the end-user(s). At DODO, we utilise HCD to tackle the issues brought on by our clients, helping them co-create solutions that address their unique needs.
The Difference in Approach and Strategy
Empathy and User Research: In IT projects, requirements are typically gathered through business analysis and stakeholder interviews. At DODO, we go a step further by immersing ourselves in the users’ environment. We conduct extensive in-depth interviews, and focus groups along with a plethora of other methodologies, to gain deep insights into user needs. This empathetic approach ensures that our solutions are truly user-centered.
Iterative Design and Prototyping: Traditional IT projects often follow a linear, waterfall methodology. In contrast, our human-centered projects at DODO employ an iterative design (non-linear) process. We develop prototypes, test them with real users, gather feedback, and refine our solutions continuously. This agile approach involves iteration (and experimentation), and allows us to adapt quickly to user needs and improve the solution continuously.
Collaboration and Co-Creation: While IT projects typically involve collaboration mainly among technical teams, human-centered design projects require broader collaboration. We engage with diverse stakeholders, including professionals in various fields, community leaders, and the users of the solutions themselves. Co-creation sessions enable us to harness collective intelligence and ensure that the solutions we develop are culturally sensitive and practical.
Focus on Impact and Sustainability: In IT projects, success is often defined by timely delivery and budget adherence. In human-centred design, we measure success by the impact on users’ lives. An example of a social impact project we are currently working on is about the reproductive health concerns of women in Nigeria. The project aims to create sustainable solutions that will benefit millions of women in Nigeria for years to come. This long-term perspective drives us to think beyond immediate deliverables and focus on creating lasting positive change.
Transitioning to human-centred design has had its challenges. It requires a mindset shift from a technology-first approach to a people-first approach. It demands patience, as iterative design can be time-consuming. However, the rewards are immeasurable. The satisfaction of knowing that our work at DODO will impact lives is deeply fulfilling.
As a project manager, I have learned that human-centred design is not just a methodology but a philosophy that prioritises empathy, collaboration, and sustainability. Managing a project that addresses the reproductive health concerns of women in Nigeria has been a profoundly enriching experience. It has reinforced my belief in the power of design to create meaningful, lasting solutions that can transform lives.
At DODO, we are committed to continuing this journey, ensuring that every project we undertake is rooted in the principles of human-centred design, and making a positive impact on the communities we serve.
